CLIENT: Edelman Canada x BECEL
DATE: FEBRUARY 2018
ABOUT: Eventsing was engaged in the preliminary stages to work alongside Edelman Canada to find a high traffic suitable venue and a winter-friendly solution to house Becel's invite only. After countless venue inspections and contract negotiations we managed to secure Front & Simcoe with close proximity to Union Station. Additionally after vetting many different structural solutions we determined that creating a greenhouse was the best brand solution for maximum consumer and media impact. The goal was to create something unique and memorable in the form of a pop-up restaurant that served only plant based food. There is no better way to get people’s attention than when a typically rural structure is built within the epicentre of a major city’s downtown core.
The “Crop-Up” restaurant PLNT was hosted by Jillian Harris from HGTV’s Love It Or List It and Chef/Author Matt Dean Pettit.
SCOPE: Venue scouting and contract, city permissions, structural engineering, site management, greenhouse design and assembly, supplier management, site renderings, power and power distribution, cartage, warehousing.