CLIENT: GLAZERS Canada
DATE: July 10, 2016 Toronto, ON
SCOPE: In support of EuroCup celebrations we were invited to support the Botanist Gin takeover of The Fitting Room, Toronto's unique men's barbershop which combines the culture and style of the city, located in the heart of Dundas West. We selected a premium-functional turf for the month long activation which needed to marry the function of the barbershop, embody football while also capturing the aesthetics of the foraged botanicals associated with Botanist. Additionally we spotlighted the Wild, Foraged and Distilled ingredients found in the first and only dry gin from the Islay by selecting fresh herbs, bold garden boxes and farm fresh fruits which were hand selected and presented for guests to curate their very own Botanist Gin cocktail.
Photos courtesy of Nate Anthony