CLIENT: Charton Hobbs | Moët Hennessy Canada
DATE: July 2015
SCOPE: Activation Management
On Wednesday evening, July 8th, the Hennessy Time Barrel arrived to LS Bistro (La Société) on Bloor Street as part of the cognac brand’s 250th anniversary.
Invited guests arrived to a welcome reception with Hennessy cocktails and opportunities to leave messages that will be locked and sealed, only to be revealed 50 years from now.
The Hennessy Time Barrel is a well-travelled globetrotter, having just arrived from Great Britain (by way of France, China, Taiwan, Germany, Russia). Next stops after Toronto are Johannesburg, South Africa in August and Lagos, Nigeria in October.