CLIENT: LOUIS XIII COGNAC
DATE: SEPTEMBER 2018
ABOUT: Working closely with Louis XIII, EVENTSING brought Season 2 of the 100 Year celebration experience to Toronto for a hand-picked selection of Canadian talent and influencers to enjoy and toast to Louis XIII’s #IfWeCare campaign.
Transforming Toronto’s historic Design Exchange venue, EVENTSING created an entirely unique experience that included daytime media tours, an exclusive invite only private dinner, and a group toast to Pharrel and his newly created “100 Years” music single.
"DISCOVER “100 YEARS” THE SONG WE’LL ONLY HEAR #IFWECARE, A CENTURY FROM NOW."
On November 13th, LOUIS XIII Cognac premiered "100 Years", A Song We’ll Hear In A Century, But Only #IfWeCare About The Planet. "100 Years" is a first-of-its-kind musical composition created by Pharrell Williams and not set to be publicly released until the year 2117. LOUIS XIII and Pharrell's partnership is the result of a mutual dedication to the environment and an appreciation for its fragility. This artistic project expresses the delicate relationship between nature and time, and the long-lasting effects humans have on their environment. LOUIS XIII is familiar with those effects, as it must always think a century ahead: each decanter of LOUIS XIII Cognac represents the life achievement of generations of Cellar Masters.
SCOPE: Project management, site design & layout, catering curation and management, large scale media projection, management of production items, unique branding fulfillment, audio / visual management, install, removal, cartage, staffing, international shipping and onsite management.