CLIENT: McDonald's Canada
DATE: 2012 Canada Tour
SCOPE: Tasked with creating an experiential and interactive destination footprint for dignitaries, stakeholders and overall Man In Motion supporters. We designed and managed a functional arch for guests to seek shade, sign the inspirational wall mural and pose for photos with Ronald. We worked alongside the lead touring company to ensure or activation footprint was in high traffic areas, on brand and secured the necessary approvals and permissions.
"THE RICK HANSEN 25 EAR ANNIVERARY: BEGINNING ON AUGUST 24, 2011 IN CAPE SPEAR, NEWFOUNDLAND AND LABRADOR - THE EASTERNMOST POINT IN NORTH AMERICA AND APPROXIMATELY 15 KILOMETRES SOUTH- EAST OF ST. JOHN'S - THE 25TH ANNIVERSARY RELAY WILL RETRACE THE CANADIAN SEGMENT OF THE ORIGINAL TOUR, BUT THIS TIME ONE MAN IN MOTION WILL BE REPRESENTED AND CELEBRATED BY MANY IN MOTION; ENGAGING 7,000 PARTICIPANTS FROM ACROSS CANADA WHO HAVE MADE THEIR OWN DIFFERENCE IN THE LIVES OF OTHERS. "