Client: Molson Canadian
Date: August 2015 - February 2016
Scope: Molson Canadian #Anythingforhockey is by far the grandest of events we have ever had the pleasure to work on and we can confidently say that it was an international success garnering attention and accolades from around the globe.
Here's some insight into our journey; in August 2015 we were contacted by Molson Canadian and Rethink to determine if we had the capacity and capabilities to find a home for the Molson Canadian Rooftop Rink and after a weeks worth of review we agreed that we would in fact be the best company to navigate this unique project - albeit we had never worked in the Hockey space before. But, what we did well and have done well in the past is capture and communicate an idea or event to stakeholders, dignitaries and policy makers while conveying a level of confidence and experience necessary to build the foundation of trust required to advance with ideas of this magnitude.
"Find a home for the Rooftop Rink ideally in the core of a major city at least 25 storeys up with impressive sight lines both in and out with the ability to provide access to the general public." Fast forward 45 days and we had secured the pinnacle of venues in the heart of the financial district at 120 Adelaide St. West,Toronto, ON. (Thank you Eric & Oxford Group) Along the way we began to engage with the numerous amount of suppliers required to fulfill such a project and to better understand the handling, size, weight and electrical needs of the assets that would be needed to produce and maintain a rink on a roof. Even though we had found a building to host the rooftop rink we had yet to confirm the feasibility of putting a rink on a roof based on the load, power requirements and numerous other hurdles those that were close to the event now know inherently. Insert Jeff, our project structural engineer who calculated the loads and the necessary displacements in order to safely make this idea a reality. Jeff is absolute aces and we look forward to working with him in the coming years. Thank-you Jeff!
Now that we have vacated the roof, SAFELY we can confidently say the project was both safe and successful! Molson Canadian had the pleasure of hosting every major media outlet from across Canada, shoot a TV commercial and host their key partners, winners and staff over the duration of 30 days.
We are so very thankful and honoured to have supported Molson Canadian on this project and we eagerly await Rink 3.0 in 2017.