CLIENT: Coors Light
DATE: August 2015
SCOPE: Coors Light Games was an epic celebration after a summer tour and National program promoting access for guests to win a trip to the 3-day event located on the outskirts of the GTA. Working alongside Coors Light's Sponsorship & Events team back in November 2014 when the 'Games' were being ideated - we then proposed, designed and managed the 13 exciting games for 500 guests to experience which culminated in a 4-on-4 bubble soccer match. A 'story-book' ending to a 9 month journey.
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