CLIENT: SiriusXM Canada
DATE: FEBRUARY 2019
ABOUT: In partnership with SiriusXM, we brought their vision to life at the Canadian International Auto Show. The Auto Show is a 12-day activation that is open to public and show cases current automobile models, debuts, concept cars, or out-of-production classics. SiriusXM was showcasing their new streaming app which allows consumers to go from listening to SiriusXM in-car to now being able to stream it in-home and on the go. We created a home-like setting with the Dodge RAM (featuring the new SiriusXM 360L system) sitting in the driveway and allowing consumers to walk through the front door inside the apartment to see the multiple possibilities available to listen to SiriusXM at home. Consumers enjoyed taking a seat by the fireplace, interacting with brand ambassadors, learning about the new app all while listening to all the great music SiriusXM has to offer.
SCOPE: Project management, activation design & layout, interior design, large scale media projection, management of production items, unique branding fulfillment, audio / visual management, install, removal, cartage, staffing, and onsite management.