CLIENT: DDB Canada
DATE: Summer 2015 | Toronto + Montreal + Vancouver
EVENTSING Inc. supported DDB Canada with a light and refreshing activation for Johnson & Johnson and Shoppers Drug Mart, launching the “Weightless Beauty” Campaign. The campaign was activated in Toronto, Montreal and Vancouver. Bringing awareness to the light, fresh and smooth moisture of AVEENO® Daily Moisturizing Lotion Sheer Hydration and NEUTROGENA® HYDRO BOOST™ Gel Cream, the cabana was built to display the characteristics of these two skincare lotions. The Weightless cabana had light flowing curtains, white accent pieces and calming music to provide consumers with a relaxing feeling as they entered the cabana to receive free sample products and product knowledge from the brand ambassadors.
The campaign was very successful in three of Canada’s major cities, with 100,000++ of product distribution among consumers.