West 49 LRN2SK8 presented by Disney XD was Canada’s instructional skateboard tour stopping at approx. 150 locations over the course of three years 2011 - 2013. Each stop was a one day educational event providing an introduction to the culture of skateboarding and skateboard instructions to beginners aged 5-15. The program provided participants a full West 49 skateboard experience in an enclosed mobile skatepark park that included the SunnyD Street Course featuring Element Drop Spot obstacles. Customers registered at www.west49lrn2sk8.com or in store!
West 49 LRN2SK8 won the prestigious Retail Council of Canada’s Award for Corporate & Social Responsibility in 2012
What is the Corporate & Social Responsibility Award?
Recognizes a retailer-initiated program that demonstrates a creative response, active collaboration and successful fulfillment of community needs. It honours a retailer that has committed corporate support to social causes and engagement in the community.
DATE: 2011, 2012, 2013 NATIONAL TOUR
SCOPE: Co-Propreitor & Tour Producer