CLIENT: Coors Light Canada
DATE: February 12, 2016
SCOPE: EVENTSING INC. was responsible for executing Coors Light Canada's bold idea during NBA Allstar Weekend by asking Muzik Nightclub guests to be brave when the mountains turn blue! Guests didn’t know what was behind the curtain and were given the opportunity to line up – when the mountains turned blue Coors Light revealed a slam dunk contest of epic proportions – complete with bouncing on Queen sized beds, pillows, an authentic NBA basketball net, and MAXIM models!. Adding to the excitement, L.A. Lakers center and NBA Hall of Fame nominee Shaquille O'Neal played as the Event Host and DJ, along with a performance by Snoop Dogg.